I go to buy a box of K Special Cornflakes… i read the slogan on the box’s front and BAM… in one mere second, i am indignant and angry!
To promote their product and to convince us to buy it instead of a box of coco box… it is addressing consumers in English by saying ‘Look Special, Feel Special’… nothing wrong with that of course. It is a general saying directed towards both men and women who want to diet and feel good about themselves…
In arabic… lost in translation as always… it Says Shofee 7alek Be Rasha2tik?!!!!!
Not only is it sexit… it is directed to women only rather than men… as in Arabic Speaking women should be dieting to please their Arabian Men who do not have to eat this product and lose weight simply because a man is a MAAAHHHNNNN even though his protruding belly scrapes the pavement…
Not only that … but also… Shofee 7alik means become a SNOB! Roughly Translated it means “Become Thin so that you can be snob and bitch about it!”
Really?! What kind of product is that? what kind of advertisement is that?! No need for you, a woman, to diet and have our product so you would be healthy and fit… nooo… so you can become a SNOB! Be thin so you become a SNOB?! La wallah?! You are encouraging an unhealthy attitude for your own profit? Tickling sick womens ego’s by showing them that 1- It’s ok to be a snob and 2- You being thin means you can be a snob while u can’t when ur fat and 3- Physical appearance gives you a green light to concuqer the world in confidence even if you have nothing to be proud about but your figure and the emptiness in your head should not stand in your way?!
I put it back on the shelf. Barely containing my self from flinging it on the row of its’ immaculately lined identical twins… all bearing the same slogan… and storm out to write a post!
What do you think?!